Bloomberg quoted from the confirmed source that American video website Hulu followed its rivals Netflix and Amazon to barge into film market. It is going to purchase the film rights at this Sundance Film Festival.
If the news source is true, it means Hulu will provide its original film debut. It indicates Hulu carries out strategic shift.
To its consumers, Hulu’s value was from its TV programmes that is difference from Netflix and Amazon. However, such advantage might not last longer.
The Wall Street Journal reported that Hulu is now negotiating with Time Warner for importing its popular episodes to Hulu website. But Time Warner is considering the cooperation might affect the interest of its shareholders as it will lead to the loss of subscription.
If Hulu barges into the film market, it needs to purchase more original contents, such as movies and TV shows. Even though Hulu has its own original content, its quality and quantity can not compete with Netflix.
The confirmed source indicated that the film rights that Hulu purchases will be displayed at cinemas and on website. It is not sure whether they will be released on the same date.
Hulu made a deal with IFC Films last week, Hulu purchased several documentaries, inlcuding Weiner, King Georges and Cif of Gold.
By April, 2015, Hulu obtained 9 million subscribers. Besides Hulu, Netflix and Amazon will also purchase the film rights of popular movies at Sundance Film Festival.