CNBC quoted from UBS latest report that iPhone sales will increase by 5% in 2017, and with about 20% increase in 2018.
The report of UBS assumed the sales volume of iPhone would be 222 million units in 2017, which is higher than the previous prediction. In addition, it predicted iPhone sales volume would increased to 264 million units in 2018, with an increase of 18%. This reported showed the upgrade increase offset the decline of new user growth.
UBS assumed it is a must for iPhone sales increase as it has a great amount of users and high permeability. It claimed iPhone doesn’t have problem in sales growth, the key is when its sales increase.
However, Apple faces much pressure from its rivals who want to obtain more market share. Samsung Electronics released Note 7 on Wednesday in the hope of obtaining more attractions as Apple would release iPhone 7 next month.
Daniel Gleeson, senior analyst of Ovum, found there were signs showing that Apple fans got tired of its products. The signs, which he indicated, were from the sales volme of iPhone, iPad and Apple Watch. If new iPhone fails to attract more consumers, Samsung might win a part of OS market share from Apple.
UBS claimed there were over 200 million iPhone users yet to upgrade, which means this group is a great potential for sales increase.
The survey which made by UBS in May showed that the demand of iPhone 7 was between iPhone 6 and iPhone 6s. Among the Chinese and American interviews, who wish to buy iPhone are respectively 3% and 1% higher than iPhone 6s.
UBS found that consumers are extending the upgrade period of iPhone from two years to three or four years.
The new users of iPhone are mostly from those who using other brands. Only a few of them are green. It implied that 45% of sales volume was made by new iPhone users who dropped by 4% in comparison with 2015.